Program Collective | News
PROGRAM COLLECTIVE was conceived by four designers and artists working as equal creative partners across disciplinary boundaries. Each partner has worked in fields spanning architecture, design, semiotics, communication, museology and museography for more than a decade and they all share an interest in the application of the new technologies to create multisensorial experiences.
Splash sculpture, Maxxi Rome, Las Arenas Barcelona, World Expo 2008, Expo Zaragoza 2008
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Broad.cat - ¿Virtual o real? Audiovisuales en exposiciones

Broad.cat – ¿Virtual o real? Audiovisuales en exposiciones

El proceso creativo que sigue el desarrollo de una experiencia audiovisual para una exposición es interdependiente del proceso de diseño del espacio. La realización y producción de audiovisuales en este contexto siempre responden a las exigencias de los contenidos y, por otra parte, a la realidad de la arquitectura y su producción. «Agua para la vida» es una de las exposiciones principales de Expo Zaragoza 2008 (la Exposición Internacional «Agua y desarrollo sostenible»), diseñada por los cuatro socios de Program Collective (Mona Kim, Todd Palmer, Olga Subirós y Simon Taylor), con ocho dinámicas instalaciones multimedia de grandes dimensiones dentro de un edificio de tamaño y proporciones espectaculares, con el objetivo de animar al público a descubrir vínculos personales con una serie de conceptos científicos y culturales esenciales. La conferencia trata de cómo se planteó el proyecto, sus retos/problemas y cómo se solucionan éstos sin perder nunca el punto de vista de la creatividad y el diseño.

Art Futura

Art Futura – Conferencia

Mona Kim, Todd Palmer, Olga Subirós y Simon Taylor (Program Collective) son los diseñadores y directores de “Agua para la Vida”, una exposición creada para la Expo de Zaragoza 2008 y formada por obras de arte digital entre las destaca “Splash”, la pieza que se convirtió en el icono del evento.

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Domus - Water For Life

Domus – Water For Life

It’s hard to thinf of something more real and ordinary than water. Nonetheless, visitors to the Zaragoza International Expo xan comprehend the importance and, why not, the magic of this natural element that is so indispensable for life. All thanks to four “magicians” of visual communication (Mona Kim, Todd Palmer, Olga Subirós ands Simon Taylor, working under the name of Program Collective) who have used sophisticated digital technology, built extra-large sculptural installations and drawn on the poetry of film narration.

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Creative Review - Exhibition Design

Creative Review – Exhibition Design

The Zaragoza Expo 2008, based on the theme Water and Sustainable Development, is taking place from June 14 until September 14 in Spain, Forming part of the Expo is the exhibition Water For Life, on show in Zaragoza’s tallest building, which stands at a formidable 73 metres.

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Diseño Interior – Agua y sostenibilidad

El interior de la torre es un vértigo de pasarelas sobre el vacío central y sobre las vistas exteriores. Este espacio de la estirpe del Guggenheim de Nueva York o la Sala de Turbinas de la Tate Modern ha sido aprovechado por Program Collective (Mona Kim, Todd Palmer, Olga Subirós y Simon Taylor) en la serie de instalaciones que integran Agua para la vida, la muestra más espectacular del evento.
Más que una exposición, es un acercamiento poético, sensorial y empático a todos los aspectos del agua. Su episodio estelar es Splash, una escultura de 84 formas reflectantes colgadas sobre los 40 metros de altura del atrio y generadas por animación digital que reconstruyen la dispersión dinámica de una gota de agua y que, desde las pasarelas, se ofrece a la vista en un sinfín de miradas posibles.

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The New York Times

The New York Times – It’s Zaragoza’s turn to make a Splash

The giant hanging sculpture “Splash” vividly captures in solid form the kinetic properties of water in motion. It can be admired from nearly two miles of ramps that wrap around the tower’s interior.

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