We Make Money Not Art – Art Futura: Splash
Mona Kim, Todd Palmer, Olga Subirós and Simon Taylor from Program Collective took the stage to share with us the whole process that lead to the spectacular sculpture they created for the Water for Life exhibition at the Expo Zaragoza 2008, a fair that focused on water and sustainable development. The challenge was to fill in two entire floors of the Water Tower, the Expo’s signature edifice. Two floors might not seem much until you add to that a huge empty space of 40 m high that the designers had to occupy with a work which could somehow balance the architecture and get people to walk up the ramps that wrap around the tower’s interior. The result of that brief was a series of installations and a very photogenic hanging sculpture called Splash which freezes in solid form the kinetic properties of water hitting a surface, like the arrival of life on our planet.